Google Ads is a powerful tool that can significantly boost sales, visibility, and lead generation for local businesses. Many companies, both large and medium-sized, are utilizing this online advertising platform to achieve impressive results. By appearing on the first pages of Google, businesses can attract more customers and enhance their online presence.
This article aims to simplify Google Ads for local businesses, highlighting how easy it is to leverage this platform to promote a brand. With the right strategy, the first page of Google can become a valuable space for businesses, helping them achieve better outcomes and reach a wider audience.
What is Google ADS
Google ADS is a tool for digital advertising within the Google platform. This tool enables users to create and run advertisements for their brands effectively, reaching their target area quickly and affordably.
Google ADS for Local Businesses
Using Google ADS for a local business provides many options for crafting campaigns and ads. The flexibility of Google ADS is a significant advantage, allowing users to experiment with various advertisements that align with their business goals.
How to Create a Local Campaign in Google ADS
When using Google ADS for local campaigns, the main goal is clear: use Google advertising to increase store visitors. Different approaches can promote the business on the world’s most popular search engine. Here’s how to do it effectively.
1. Set Up Google My Business
The first step to boost visibility is setting up Google My Business. This tool is free and essential for promoting a local establishment. It allows users to easily find information about the business on Google.
2. Call-Only Ads
For local businesses, receiving phone calls can be crucial. In many cases, a simple “call now” button can attract potential customers quickly. For example, if someone owns a local appliance repair service, a beautiful website may not be necessary. Instead, attracting more calls can lead to more customers.
With call-only ads, users search for services and connect directly through the phone number, bypassing forms or barriers that could make them lose interest.
3. Local Targeting
Employing local targeting for ads is crucial for local businesses. Strategic thinking is vital during this step to ensure the success of the ads. For instance, if there is a hair salon located in a specific neighborhood, targeting residents of that area will be more effective than reaching people far away.
It makes sense to focus ads on nearby locations where potential customers are likely to visit. Understanding the radius of service is key to successful advertising.
4. Advertise Only During Open Hours
Google ADS allows users to set specific times for ads to appear online. Not using this feature can lead to wasted resources. For example, a pizza shop that operates from 6 PM to midnight should ensure ads run only during these hours.
If ads show when the business is closed, it can frustrate potential customers trying to reach out and result in unnecessary spending on ads running at all hours.
5. Direct Traffic to the Right Location
It is essential not to make the mistake of linking to random pages or a website’s homepage in an ad. If a potential customer clicks on an ad for Product X, ensure they land on the exact product page instead of a different one.
Directing customers to specific pages linked to the ads guarantees a higher conversion rate for the business. This practice can lead to more effective customer engagement and sales.
Nine out of Ten Shoppers Research Online Before Purchasing
Research shows that 90% of consumers look up information online before making a purchase. This trend highlights the need for businesses to establish a strong online presence.
With over 3.2 billion users, Google stands out as the most used search engine worldwide. Therefore, investing in ads on this platform can significantly boost a local business’s visibility.
Businesses that are not easily found on Google may miss out on potential customers. For consumers, searching online helps them compare options and make informed choices, affecting buying decisions. Companies should prioritize their online strategies to compete effectively in today’s market.
3.9 Million Businesses Established in 2021
In 2021, about 3.9 million local businesses in Brazil were officially registered, according to data from Sebrae. This shows a strong inclination toward entrepreneurship within the country.
While the internet may seem crowded with large competitors, many small businesses are also emerging. These small ventures, when promoted online through platforms like Google Ads, can carve out their own paths to success.
Online advertising is not just for big companies with hefty budgets. Local businesses can use Google Ads to raise visibility in their neighborhoods or towns, making it an accessible tool for growth.
Starting today with online advertising can help local enterprises get a head start against their rivals. By investing in targeted ads, small businesses can effectively reach their desired customer base and enhance their presence in the market.
